We all know that the most significant factor impacting property value is location. It is why Scottsdale is more expensive than Buckeye. However, location from the standpoint of value is no longer only about a physical place, it is also about the amenities that contribute to the desirability of that location.

Take Kierland for example. Before Kierland was built it was just flat vacant land in North Scottsdale near the Scottsdale Airpark. There weren’t any significant amenities that made the property in that area more valuable than vacant land 20 miles away. Fast forward to now. The Scottsdale road corridor from Cactus north to the 101 has become incredibly vibrant with an array of retail, restaurants, movie theaters, office, hotels, housing, and special events including Barrett Jackson and the Phoenix Open. The location is thriving because it is vibrant, multi-generational, and the community partners in the area are vested in its success (in other words, they see that vibrancy is profitable).

We believe northeast Mesa is one of the most undervalued areas of the Valley. We have fantastic properties ranging from luxury hillside estates to golf course homes and citrus lots to horse properties. We have great planned communities and incredible infrastructure with the Loop 202 providing rapid access to Sky Harbor, Gateway, Gilbert, Tempe, Chandler, Phoenix and Scottsdale. So why is Mesa real estate so undervalued?

In the last 12 months, 9 of our Mesa real estate clients sold their homes and moved to Phoenix, Gilbert, and Scottsdale. The number one reason they each left was because of the lack of vibrancy and amenities in Mesa. They felt that there weren’t enough restaurants, enough activities, or enough shopping opportunities.

There is a solution! We know that it will take time for those amenities to arrive here, but in the meantime, we decided to try and boost Mesa through the creation of Mesa Food Truck Fridays. Our initial hope was to create a fun way for neighbors in Mesa to gather on a regular basis. However, when we saw the incredible turnout at the first event in September 2015, we knew Mesa Food Truck Fridays was about more than just food. Mesa Food Truck Fridays is about showing the world that vibrancy does exist in Mesa. We are multigenerational, we want great food, and we have money to spend on retail and entertainment.

The time has come to break the stereotypes of what Mesa is and come out in force and show the world who we really are and what we want for our city.